Ideas

Essays and observations on marketing leadership, AI, search, technology, entrepreneurship, and the decisions organizations make through change.

September 16, 2026Leadership & Growth
Training Doesn't Change You. Testing It Does.
What riding 105 miles and 17,700 feet of climbing through the French Alps taught me about capability, belief, and business.
7 min readRead →
September 13, 2026Marketing & Technology
What Nearly Two Decades of Digital Change Has Taught Me About What Actually Matters
The tools keep changing. The problems underneath them mostly don't. After nearly twenty years in digital marketing, I'm more interested in the patterns that outlive the platforms.
8 min readRead →
September 5, 2026AI & Knowledge Work
Why Are We So Determined to Prove That Work Was Hard?
AI is changing how we judge expertise, effort, and professional value. Less labor doesn't have to mean less valuable work.
5 min readRead →

These ideas inform my Fractional CMO work and my forthcoming book, The Vanishing Brand. You can also read about my background, see the subjects I speak and appear on, or get in touch.

Essays